Battling Long Covid with Adaptive Pacing
About the client
The University of the West of Scotland is a modern, career-focused university with roots reaching back to 1897 and five campuses spanning Paisley, Ayr, Dumfries, Lanarkshire and London. Ranked among the world’s top young universities by Times Higher Education, UWS aligns its teaching and research with the priorities of business, government and the communities it serves.
Its work in health, sport and exercise science is a particular strength, with researchers delivering applied studies designed to change practice in the real world — from clinical settings to schools and workplaces.
The challenge
Following the success of the previous two websites we designed and launched for UWS, an opportunity arose to add a third: a recruitment website to attract participants living with Long Covid to a pilot study using activity trackers to monitor daily activity.
Professor Sculthorpe wanted this site to be an advancement on the last — and to make visible the activity of the project’s key stakeholders and the momentum the study was building on social media.
Our approach
We revised the design system used for the previous UWS websites and refined the form UI to sit closer to the style of the main university website:
Visible momentum mattered to the project team, so we built a social media API integration to surface every tweet associated with the dedicated UWS projects account:
We then selected campaign graphics and placed clear calls to action for prospective participants throughout the site:
Another distinctive research website for UWS — and a project with a purpose worth building for.
What we delivered
Project details
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