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Digital Strategy
How to run a website RFP a specialist can actually answer
Feature matrices select for confidence, not competence — every agency ticks every box. Five questions that actually discriminate, from the other side of the table.
3 min read
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AI in Academia
WordPress 7.0’s AI foundations: what a university web team should actually do with them
WordPress 7.0 shipped its AI foundations in May — an abilities registry, a core AI client, and connectors you control. The real opportunity isn’t the features: it’s that AI on your website just became governable.
3 min read
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A smartphone is showing an ai assistant's interface.
Digital Strategy
When AI answers first: keeping academic content visible
More of your audience now gets their answer from an AI summary without ever reaching your site. The response isn’t panic or paywalls — it’s becoming the source the answer cites.
2 min read
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